June 17 2008. For immediate release.
Two of Europe’s most important and influential musical entities, Björk and Sigur Rós, have today officially announced details of their open air Náttúra concert in Iceland on Saturday 28th June.
Commenting on the gig, Björk said: “Too often battles being fought for nature turn into something negative and into mudslinging. We will not go that way, we are not saying that this and that is forbidden, we are rather asking ‘what about all these other possibilities?’ The 21st century is not going to be another oil century but rather a century where we need to recycle, think green and design both power plants and our surroundings in harmony with nature.”
The event will raise awareness of the destruction of Iceland’s cherished natural landscape (the largest unspoilt wilderness left in Europe), through increasingly invasive aluminium smelting activity, and a new book by Andri Snær Magnason, Dreamland: a self help manual to a frightened nation, that details the destructive behavior from an intelligent point of view and suggests what can be done to rectify such massive problems.